Retail Media Forum

Titles	Functions	Company Types
Associate Director / Director	Shopper Marketing/Engagement	Brands
Manager / Senior Manager	Digital Marketing/Engagement	Agencies
VP / SVP / EVP	E-commerce/Omnicommerce	Solution Providers
C-Suite	Media Acquisition	Retailers
	Strategy
	Measurement and Analytics
	National/Brand Marketing
	Sales

Session Title	Speaker(s)	Key Session Takeaways
Navigating the Expanding Retail Media Landscape	Reid Greenberg, EVP, Global Digital & E-Commerce Practice, Kantar	Greenberg will provide an outline of the current retail media landscape and examining how leading brands are evaluating, integrating and connecting retail media into their overall marketing plans to drive maximum impact.
Best Practices for Shopper Marketing and Media Buyers	Moderator: Jason Young, Digital Industry Expert Panelists: Kasey Moss, Brand Director, CHOMPS; Katie Neil, Director, Connected Commerce, Coca-Cola; Nicole Rainey, Shopper Marketing Manager, AMZ & Pure Play, Mars Wrigley	This trio of industry practitioners will discuss the ways in which leading brand marketing organizations are utilizing retail media networks as both an advertising tool and a sales driver to maximize what’s fast becoming a significant investment as well as a critical aspect of retailer collaboration.
Shopping Behavior on Retailer Websites	Peter Breen, Editor-in-Chief, Path to Purchase Institute	Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000 consumers to understand how they’re currently interacting with retailer websites and corresponding off-site media opportunities to determine the impact these tools are having on shopping behavior and purchase decisions.
Retail Media 2.0: Connection is Key	Sherry Smith, Managing Director, Retail Media, Americas, Criteo	Smith, along with a prominent retail partner will take the virtual stage to discuss the next era in Retail Media and how building connections across brands and partners is a plan for the future.
What it Takes to Win with Retail Media Networks	Mike Ellgass, EVP, Retail Media Solutions, IRI; Abishake Subramanian, Sr. Director and Head of Advertising & Partnerships, Sam's Club Media Group	Attendees will discover why some campaigns outperform while others fail to hit ROAS benchmarks, which skill sets are critical for brand teams that work with retail media networks, and how to determine post campaign impact.
Piecing Together the Connected Commerce Puzzle: How Retail Media Fits into the Macro Shopper Marketing Strategy	Moderator: Ethan Goodman, SVP of Commerce Media, The Mars Agency Panelists: Marie Catanzaro, SVP of Commerce Media, Mars Petcare; Stephen Chriss, Customer Vice President, Shopper & Omni Channel Marketing, Campbell Soup Company; Lisa Matos, Vice President, Sales Capabilities and Commerce, Conagra Brands	These panelists will unpack important topics like how retail media performs relative to other digital and in-store tools, how much budget should be allocated and how it should be funded, and what the risks are if the investment levels don't meet the retailer's initial JBP ask.