About the Retail Media Forum
The Retail Media Forum is a first-of-its-kind virtual event solely focused on the dynamic and quickly evolving retail media landscape. It is the perfect setting for solution providers and agencies to share their thought leadership and technological enhancements with marketers who are seeking to leverage retail media to grow brand awareness, shopper engagement and product sales.
Attendees will learn and discuss
The current and future landscape of retail media.
Leading retail media platforms and how they work.
Best practice strategies for leveraging retail media to achieve brand and shopper marketing objectives.
How consumers engage with retail media.
Case studies demonstrating real-world challenges and successes.
Who should attend
Titles |
Functions |
Company Types |
---|---|---|
Associate Director / Director |
Shopper Marketing/Engagement |
Brands |
Manager / Senior Manager |
Digital Marketing/Engagement |
Agencies |
VP / SVP / EVP |
E-commerce/Omnicommerce |
Solution Providers |
C-Suite |
Media Acquisition |
Retailers |
Strategy |
||
Measurement and Analytics |
||
National/Brand Marketing |
||
Sales |
Agenda Highlights
Retail Media Forum is where you'll discover impactful insights and best practices from today's top executives across the retail media landscape. Here are a few highlights!
Session Title |
Speaker(s) |
Key Session Takeaways |
---|---|---|
Navigating the Expanding Retail Media Landscape |
Reid Greenberg, EVP, Global Digital & E-Commerce Practice, Kantar |
Greenberg will provide an outline of the current retail media landscape and examining how leading brands are evaluating, integrating and connecting retail media into their overall marketing plans to drive maximum impact. |
Best Practices for Shopper Marketing and Media Buyers |
Moderator: Jason Young, Digital Industry Expert |
This trio of industry practitioners will discuss the ways in which leading brand marketing organizations are utilizing retail media networks as both an advertising tool and a sales driver to maximize what’s fast becoming a significant investment as well as a critical aspect of retailer collaboration. |
Shopping Behavior on Retailer Websites |
Peter Breen, Editor-in-Chief, Path to Purchase Institute |
Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000 consumers to understand how they’re currently interacting with retailer websites and corresponding off-site media opportunities to determine the impact these tools are having on shopping behavior and purchase decisions. |
Retail Media 2.0: Connection is Key |
Sherry Smith, Managing Director, Retail Media, Americas, Criteo |
Smith, along with a prominent retail partner will take the virtual stage to discuss the next era in Retail Media and how building connections across brands and partners is a plan for the future. |
What it Takes to Win with Retail Media Networks |
Mike Ellgass, EVP, Retail Media Solutions, IRI; Abishake Subramanian, Sr. Director and Head of Advertising & Partnerships, Sam's Club Media Group |
Attendees will discover why some campaigns outperform while others fail to hit ROAS benchmarks, which skill sets are critical for brand teams that work with retail media networks, and how to determine post campaign impact. |
Piecing Together the Connected Commerce Puzzle: How Retail Media Fits into the Macro Shopper Marketing Strategy |
Moderator: Ethan Goodman, SVP of Commerce Media, The Mars Agency |
These panelists will unpack important topics like how retail media performs relative to other digital and in-store tools, how much budget should be allocated and how it should be funded, and what the risks are if the investment levels don't meet the retailer's initial JBP ask. |
All times are Eastern time zone. Have an idea for a topic or speaker? Please submit your suggestion and we will respond accordingly.
Interested in Sponsoring? Contact Joe Territo (jterrito@ensembleiq.com)