About the Retail Media Forum

 

The Retail Media Forum is a first-of-its-kind virtual event solely focused on the dynamic and quickly evolving retail media landscape. It is the perfect setting for solution providers and agencies to share their thought leadership and technological enhancements with marketers who are seeking to leverage retail media to grow brand awareness, shopper engagement and product sales.

Attendees will learn and discuss

 

The current and future landscape of retail media.

Leading retail media platforms and how they work.

Best practice strategies for leveraging retail media to achieve brand and shopper marketing objectives.

How consumers engage with retail media.

Case studies demonstrating real-world challenges and successes.

Who should attend

Titles

Functions

Company Types

Associate Director / Director

Shopper Marketing/Engagement

Brands

Manager / Senior Manager

Digital Marketing/Engagement

Agencies

VP / SVP / EVP

E-commerce/Omnicommerce

Solution Providers

C-Suite

Media Acquisition

Retailers

 

Strategy

 
 

Measurement and Analytics

 
 

National/Brand Marketing

 
 

Sales

 

Agenda Highlights

Retail Media Forum is where you'll discover impactful insights and best practices from today's top executives across the retail media landscape. Here are a few highlights!

Session Title

Speaker(s)

Key Session Takeaways

Navigating the Expanding Retail Media Landscape

Reid Greenberg, EVP, Global Digital & E-Commerce Practice, Kantar

Greenberg will provide an outline of the current retail media landscape and examining how leading brands are evaluating, integrating and connecting retail media into their overall marketing plans to drive maximum impact.

Best Practices for Shopper Marketing and Media Buyers

Moderator: Jason Young, Digital Industry Expert
Panelists:
Kasey Moss, Brand Director, CHOMPS; Katie Neil, Director, Connected Commerce, Coca-Cola; Nicole Rainey, Shopper Marketing Manager, AMZ & Pure Play, Mars Wrigley

This trio of industry practitioners will discuss the ways in which leading brand marketing organizations are utilizing retail media networks as both an advertising tool and a sales driver to maximize what’s fast becoming a significant investment as well as a critical aspect of retailer collaboration.

Shopping Behavior on Retailer Websites

Peter Breen, Editor-in-Chief, Path to Purchase Institute

Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000 consumers to understand how they’re currently interacting with retailer websites and corresponding off-site media opportunities to determine the impact these tools are having on shopping behavior and purchase decisions. 

Retail Media 2.0: Connection is Key

Sherry Smith, Managing Director, Retail Media, Americas, Criteo

Smith, along with a prominent retail partner will take the virtual stage to discuss the next era in Retail Media and how building connections across brands and partners is a plan for the future.

What it Takes to Win with Retail Media Networks

Mike Ellgass, EVP, Retail Media Solutions, IRI; Abishake Subramanian, Sr. Director and Head of Advertising & Partnerships, Sam's Club Media Group

Attendees will discover why some campaigns outperform while others fail to hit ROAS benchmarks, which skill sets are critical for brand teams that work with retail media networks, and how to determine post campaign impact.

Piecing Together the Connected Commerce Puzzle: How Retail Media Fits into the Macro Shopper Marketing Strategy

Moderator: Ethan Goodman, SVP of Commerce Media, The Mars Agency
Panelists:
Marie Catanzaro, SVP of Commerce Media, Mars Petcare; Stephen Chriss, Customer Vice President, Shopper & Omni Channel Marketing, Campbell Soup Company; Lisa Matos, Vice President, Sales Capabilities and Commerce, Conagra Brands

These panelists will unpack important topics like how retail media performs relative to other digital and in-store tools, how much budget should be allocated and how it should be funded, and what the risks are if the investment levels don't meet the retailer's initial JBP ask. 

All times are Eastern time zone. Have an idea for a topic or speaker? Please submit your suggestion and we will respond accordingly.

Interested in Sponsoring? Contact Joe Territo (jterrito@ensembleiq.com)