Name
Oreo Thins: Mondelez’s Recipe for Retail Media and Promotional Success
Date & Time
Wednesday, March 31, 2021, 1:20 PM - 1:50 PM
Steven Boal Anne Martin
Description

Join us to hear about Mondelez’s sweet Retail Media success with the recent omnichannel launch of Oreo Thins. An integrated digital media and promotions strategy across retailer and offsite channels drove measurable engagement and sales of this playful new product. Mondelez’s Shopper Marketing Leaders Steve McGowan and Anne Martin along with Quotient CEO Steven Boal will share insights around baking the recipe for success that resulted in:  

  • Effective retailer collaborations that drove incremental sales and loyalty   
  • Millions of consumers loading Oreo Thins offers onto retailer loyalty cards and mobile offers  
  • Cohesive and consistent brand experiences throughout the consumer journey across a national online-offline campaign   
  • New Oreo franchise buyers growth, measured by a closed loop performance-based promo model, reinforced by working digital media