Name
How Kellogg Levels Up Omni-channel Sales at Kroger
Date & Time
Wednesday, March 31, 2021, 12:50 PM - 1:20 PM
Gail Horwood Cara Pratt
Description

Kellogg has been at the forefront of understanding gaming as a cultural force – and an important snacking occasion. Along the way, Kellogg has reinvented the way manufacturers use retail media to engage consumers. Hear Gail Horwood and Cara Pratt discuss how Kellogg is enhancing the purchase journey and scoring points with shoppers.